Mayo Clinic Care Network: Cobranding campaign


Helping Mayo Clinic and Sparrow Health System promote their clinical relationship.

Pivotal insight

When it’s a serious medical issue, consumers often travel outside their communities to seek care from leading medical centers, like the Mayo Clinic.


Rather than a campaign featuring doctors and patients, we focused on the benefit of knowing that Mayo Clinic expertise was available close to home at Sparrow Hospital, if you needed it.