Create a differentiated brand for Oneview, a global healthcare IT company.
No one likes being in the hospital. This inspired our new brand strategy and tagline for Oneview, "We see a better way."
Differentiating from the competition, we positioned Oneview as the company that’s reframing how people think about healthcare experiences — from complex, intimidating, and scary to simple, clear and friendly.
For the launch, we developed a new brand expression that telegraphed the company’s impact across the healthcare journey. This was implemented across several business critical tools including a refreshed website, digital sales tools and collateral.