IBM Watson Health: Introductory campaign


Helping introduce IBM Watson Health to healthcare executives. 

Pivotal insight

With the electronic medical record and other IT platforms in place, health systems have more data than ever before. What’s missing, is how to extrapolate and apply the data to help patients.


We helped develop an introductory campaign for IBM Watson Health that empathized with healthcare C-suite and helped them to see how Watson can easily surface meaningful insights from data.