IBM Watson Health: Introductory campaign
Topline
Helping introduce IBM Watson Health to healthcare executives.
Pivotal insight
With the electronic medical record and other IT platforms in place, health systems have more data than ever before. What’s missing, is how to extrapolate and apply the data to help patients.
Campaign
We helped develop an introductory campaign for IBM Watson Health that empathized with healthcare C-suite and helped them to see how Watson can easily surface meaningful insights from data.
